Producer and songwriter FRND has become an exceptional talent in the rising electro pop community. The Crooked Paintings signee has been featured alongside Blackbear, Said The Sky, and Imad Royal and written for the likes of Lauv, Louis The Child, and Quinn XCII. In June, FRND unveiled his hyper emotional single “Erase” as the first off his new project Before U I Didn’t Exist. He’s now followed up with the project’s titular single and it’s a whirlwind of sultry, luxurious electro pop. Glitchy hypnotic soundscapes emerge into a sonic wonderland of luscious synths, snappy percussion, and seductive vocals. “Before U I Didn’t Exist” is yet another catchy and entrancing hit for the rising star. Stream FRND’s brilliant new single “Before U I Didn’t Exist” below and be on the lookout for his upcoming sophomore EP.
“In the video for Before U I Didn’t Exist, I wanted to capture the concept of forgetting the person you were before someone came into your life. I wanted the aesthetic to be a desolate, post-apocalyptic robot future, influenced by my favorite video game, Fallout 4. The robot koala (or as I call him, “KoalaBot”) represents the emotions of someone bringing a feeling to your life that you didn’t know you were capable of. Once he sees the light and joy the person has brought him, he is willing to sacrifice anything for their well-being.” – FRND
FRND – Before U I Didn’t Exist | Stream + Watch
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