I don’t know about you, but DAMN. is easily one of my favorite rap albums. From DNA to DUCKWORTH and every song in-between, Kendrick Lamar delivered an unforgettable album. Putting lyricism and the art of story telling first, DAMN. set the bar high and gave listeners a break from the flood of mumble rap currently over-saturating the scene.
In a recent interview with MTV news, Kendrick revealed that DAMN. was actually meant to be played backwards, changing the story and rhythm of the entire album. “It’s one of my favorite rhythms and tempos within the album, Kendrick shared with MTV. “It’s something that we definitely premeditate while we’re in the studio.” Check out Kendrick’s full interview below and catch him performing on Sunday, August 27th at the VMA’s.
I think like a week after the album came out, [fans] realized you can play the album backwards,” he said. “It plays as a full story and even a better rhythm. It’s one of my favorite rhythms and tempos within the album. It’s something that we definitely premeditate while we’re in the studio.
“I don’t think the story necessarily changes, I think the feel changes. The initial vibe listening from the top all the way to the bottom is…this aggression and this attitude. You know, “DNA,” and exposing who I really am. You listen from the back end, and it’s almost the duality and the contrast of the intricate Kendrick Lamar. Both of these pieces are who I am.”
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