San Holo‘s album1 was a testament to the producer’s colorful talents. Tackling a full project allowed the artist to really express himself and tell stories through his art. A single that certainly struck a chord was “always on my mind” featuring James Vincent McMorrow and Yvette Young. The lighthearted record blew you away with its heavy string section that added to its vulnerable atmosphere provided by the vocalists. Fans will be pleased to see the concept for the track translated into a visual aid. The music video expands on the lyrics to create a deep and gut-wrenching performance at the hands of director Teemong.
The entire idea of album1 was for people to create their own story, their own meaning linked to the songs. I told Teemong the same thing. I gave him full creative freedom to direct this video and he created something very emotional. his interpretation of the lyrics ‘I’m suffocated by the signs, somehow you’re always on my mind’ came out in a beautiful way. – San Holo
San Holo – always on my mind (ft. James Vincent McMorrow & Yvette Young) | Watch
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