In an effort to continue increasing community participation, Facebook has unveiled several new features that more deeply integrates outside partners with Facebook’s platform. Most of these new features revolve around usability for Facebook Pages and make it easier than ever to interact with the pages you visit most. One of the most exciting features unveiled is the integration of services like Eventbrite and Ticketmaster to create a native ticketing environment for users. This means that instead of being redirected to other sites to buy tickets for the events you are attending, you can just purchase them straight on the event page. With Facebook’s Events page having over 650 million monthly users, this certainly will be a game changer in facilitating the connection of event promoters with their consumer base.
In addition to this feature, Facebook has further optimized their Events page in order to increase usability. A new feature they have brought in as the Recommendations tab. The tab is integrated into your status updates and if it’s turned on it will provide a list of stuff for you to do in new locations that you check into. Even if you don’t check in and you just type a status saying “What are the best music venues in ___”, Facebook’s AI will immediately pick this up and give you some recommendations based on your query. Additionally, if you have this feature on your newsfeed a request should pop up for recommendations based on where you are. From there different pages will be listed and you can see where your friends have gone and their interactions with the location.
Although these features are only available in the US for now, if they do well they will be unveiled in other geographic locations as well. Although Facebook has made some futile efforts to expand into this area before, it looks like they have the right gameplan now to expand their user interaction around events and pages. You can further explore these new features in the video below
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