Trap music has evolved into something new and different that the instrumental hip hop of yesteryear. ATL(Hoe), homeland to the actual traps that birthed the electronic rap remixes and spawned into so many subgenres that trap music has raided the speakers of even those too old, young, or white to be listening to it, has done it again. The southern metropolis that brought us dirty south rap, then trap, and whole lot of in between, shows us what evolution and staying power look like in this industry. Through cross collaboration and forward thinking, (w)rapped up in a track made by some of ATL’s finest, and released by an innovative new record label, that evolved from a grassroots circuit of parties thrown in ATL by ATL and for ATL.
VAVLT is more than a label though, as their Soundcloud page dictates they are, “a creative platform which looks to further bridge the gap between Atlanta rap and tasteful electronic music.” It seems their aim is for an end that many seek, but few possess the means to successfully execute. This platform, and its artists, will hopefully join the ranks of those elite members of the dance community who have learned what elasticity looks like. Not a picture easily painted, but certainly one that excludes genre snobbery and generic, mass-produced shite. And while this is not the first creative platform/collective/artist to attempt such a venture, crossing fingers and putting up prayer hands emojis, it is one with everlasting potential.
Their inauguratory release, which premiered on Complex, got me thinking a bit.
Mainstream culture may have no idea aside from the pop icons and music moguls that have come from the 404 to make it big, but the home of the trap has outgrown its bad name and negative connotations. The trap has officially runneth over, and other genres are beginning to melt into the pot. Everyone may not understand rap or trap or hip hop, but they cannot deny its overwhelming presence. Rich Homie Quan, Trinidad James, and the beloved bower Waka Flocka Flame, are on everyone’s radar. OG Maco is next, just ask Skrillex. Maco is steadfastly gaining respect in the dance community and elsewhere. His song, “Want More,” accentuates the rough, raw raps that have become Atlanta’s signature, over a well-produced heavy bassline.
Quintessentially Atlanta. Anthemic in its own right. Fundamentally sound, but no basic bitch. Leaves you desiring extra. Want more? You want more. A remix, perhaps?
Perhaps that was some of the logic behind this track, its inception serving as a low key inauguration of this nu nu creative platform. Low key are the operative words in that sentence, as well as logic. This new Atlanta collaborative now label is here. Negating that fact, there is much left to speculation.
Want more? From the VAVLT, HXV x Descender remixed OG Maco into a bouncy dance track. They kept the intro from the original consisting of sweet, somber strings that fade into the beat which pairs so imperfectly perfect with OG Maco’s deep, dirty signature sound. HXV cosigns on anything, it is bound to be gold. Gold, dressed in all black. IMO, Daniel Distaster aka Heroes and Villains is astronomically underrated. He stays putting in work, and is equally and easily, one of the best producers in music. Don’t believe me? Check his extensive production credits. This isn’t just about HXV, but it is the reason this track struck my fancy.
Not the reason we are still here. This is about Atlanta, home to today’s trap and rap and who really gives a f*ck what you are doing as long as you’re doing it. ATL doing big things for the advancement of the art; this is for the music. This is to preserve artistic integrity by adapting and evolving beyond your comfort zone. This is about taking some filthy ass dirty ass rap music, giving it some kick, and flipping it into an anthem for a generation. Every generation.
This one goes in the VAVLT. We are all in the trap. You just better hope you can run it like OG Maco, or feel it and flip it like HXV or Descender. Go ahead ATL, We see you. we have been seeing you. Run that trap.
Want More (HXV + Descender Remix) | Free Download
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