Earlier this year professional soccer players playing in the World Cup were forced to not wear Beats Headphones while they were in the various soccer stadiums after Sony signed an exclusive deal with FIFA. Now something similar has happened in the U.S. after the NFL signed an exclusive deal with Bose Headphones. This comes as another major blow to Beats By Dre because if you've … [Read more...]
FIFA Bans Beats By Dre At The World Cup
Beats by Dre spent a lot of time and money gearing up for the World Cup. They made sure high profile soccer stars like Neymar, Jozy Altidore, Chicarito, Thierry Henry, and more were involved in their 5 minute commercial called "The Game Before The Game". The commercial debuted last week and has already amassed over 12.5 million views on Youtube. Unfortunately for Apple, Sony … [Read more...]
Apple May Be Abandoning The Headphone Jack
It appears as if Apple might do the most Apple thing ever and may be removing the headphone jack from their devices in the coming years. This move brings much more clarity to Apple's recent acquisition of Beats. In an article posted by Forbes yesterday, the author outlined the steps that Apple might take to make this a reality. 1. Announce the technology with Beats and … [Read more...]
Dr. Dre Confirms $3.2 Billion Apple / Beats Deal
The news broke yesterday that Apple is reportedly in talks with Beats Electronics to purchase the company for $3.2 Billion. If the deal goes through, it would be Apples largest acquisition in the company's history, and will make Dr. Dre the wealthiest man in hip hop. Note: despite the fact that some people might believe this is a hardware play for apple, its actually a move on … [Read more...]
