It appears as if Apple might do the most Apple thing ever and may be removing the headphone jack from their devices in the coming years. This move brings much more clarity to Apple’s recent acquisition of Beats. In an article posted by Forbes yesterday, the author outlined the steps that Apple might take to make this a reality.
1. Announce the technology with Beats and headphone partners
2. Unveil clever third party app integration
3. Make this integration inaccessible in any other way
4. Make Lightning port to 3.5mm headphone jack adaptors expensive and bulky
5. In a few years remove the 3.5mm headphone jack from Apple devices citing legacy, greater design flexibility and extra space for a bigger battery
Forcing consumers to buy Apple products or adapters to make Apple’s products work better with other devices is not a new strategy for the company. This could have negative implications for the company though by further isolating consumers who do not already own Apple equipment. People may not want to buy an expensive adapter to make their favorite pair of headphones work with their Apple devices or have to buy Apple’s proprietary headphones (that will most likely have the Beats logo) to listen to music, videos, etc.
Apple really doesn’t care though. Their business model has always been about controling the user experience and they’ve been very successful with this model thus far. Apple has obviously done a lot of research into the headphone market and they wouldn’t be considering this if they didn’t feel confident about it. We will have to wait and see how consumers react to this over the next few years if Apple does move forward with this plan. Drop a comment below and let us know what you think of Apple’s plan to potentially remove the 3.5mm headphone jack in favor of using their lightening port.
EDIT: To reiterate this article is just speculation. Nothing is confirmed at this point, but Apple is definitely thinking about making this a reality.
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