Imagine Music Festival has been put in a unique and advantageous position in its third year to become one of the crown jewels in the Southeast’s music festival repertoire. As TomorrowWorld and Counterpoint take a hiatus, the Iris Family and IMF are poised to have the best year yet for attendance, economic impact, and fan experience.
With the absence of two dominating fests, music festival fanatics will be starving for a fairy tale-esque experience under the Southern sun. To fill this gigantic void, IMF producers intelligently moved the venue from Atlanta’s Old Fourth Ward Park to the Atlanta Motor Speedway on August 26, 27 and 28, 2016. Festival creators Glenn and Madelaine Goodhand dish on their decision to move to a bigger venue:
“At the end of last year’s event, we knew it was time to say goodbye to Historic Fourth Ward Park and find a new home, which gave us with the opportunity to provide Imaginers with more than ever before,” the Goodhands said. “The impressive facility and welcoming staff at Atlanta Motor Speedway won our hearts. We are confident our fans will feel the magic.”
The combined economic impact to Atlanta for TomorrowWorld and Counterpoint was publicized to be in the tens of millions of dollars. As music festivals continue to be the favorite past time of the millennial generation, a serious economic impact can be created around the 3 day experience taking place 45 minutes outside of the city proper. If IMF creators play their cards right, they are in an extremely advantageous position to propagate not only good music, but the positive values found within dance music culture as they become a friend to the city of Atlanta.
Atlanta local news sources, TV, internet blogs, and fans have all rallied behind IMF’s decision to move to the suburbs. The 2016 year has all of the makings of an amazing experience, as well as something Atlanta can be proud to give to the world.
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