Boy Better Know is an English Grime collective and record label founded in North London by Jme and his brother Skepta in 2005. Drake showed loved for the label last fall when he got a tattoo of their insignia on his shoulder and Skepta blasted it out on his insta:
Drake announced the merger with the UK Grime label via Instagram with a caption stating how he is the first Canadian to ever be signed. This announcement came following an appearance with Skepta at a Section Boyz show in London after an earlier appearance with Rihanna at the BRIT Awards.
Drake jumps in at the 4:08 mark when “Jumpman” is dropped and the crowd goes insane
Both BBK co-founder Skepta and member Wiley appeared to have confirmed the news on social media. Skepta’s Instagram features a photo of a Boy Better Know/OVO t-shirt.
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