Life in Color’s Sebastian Solano Named SFX Entertainment Senior Executive

In interesting EDM news, Life in Color co-founder Sebastian Solano was recently announced as SFX Entertainment’s newest senior executive. Taking charge of one of the industry’s largest event divisions, Sebastian will be responsible for two of SFX’s largest properties: TomorrowWorld and Electric Zoo. And while only being on the job for a few days, Solano is already looking for ways to improve the events in the future:

“These past couple days in New York, we’ve already been discussing what went well, and what didn’t go well. As you said, Electric Zoo reinvented itself this year and it was hugely successful for both us and the fans, so going into next year, I don’t foresee us having to reinvent the wheel again, but it’s also not going to be a copy/paste approach either — we have to continue to have balls. A lot of things happened, for example, with TomorrowWorld that were out of our control. So we need to make sure that we find the proper way of letting the fans know that we care, and that we were devastated more than they were. Because the TomorrowWorld team worked so hard year round to produce an amazing festival, and then the weather comes in and the roads couldn’t handle some rain, and next thing you know, it turned into a tragedy. So there’s some serious challenges of figuring out how are we going to roll this out next year. What are the improvements that need to happen? Obviously, we can’t just write a check for $10 million and rebuild new roads on our own. There’s a lot of stuff that goes into that.”

After the global success of Life in Color, Solano’s newfound presence with SFX Entertainment will no doubt be impactful. And after the train-wreck that was TomorrowWorld 2015 SFX definitely could use the help. Let’s just hope TomorrowWorld 2016 isn’t turned into a giant paint festival.

Article by Max Chung

Life in Color’s Sebastian Solano Named SFX Entertainment Senior Executive