In a post on MacRumors today, it would appear as though Apple has gone and acquired Camel Audio, the famous creators of the Alchemy synth who shut down last month much the the dismay of music producers world-wide. According to official filings the company is now based at Apple’s London address and it’s sole director is listed as one Miss Heather Joy Morrison, a famous European attorney for Apple. While there’s no word yet what the tech giant intends to do with Camel Audio, their official statement is that “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Despite this (and their tremendous cash on balance), the company has been known to be very careful with their spending and its hard to imagine that some Camel assets won’t be used in upcoming Logic X released or perhaps even new OSX-based music-making software.
Stealing Luring music talent like Jimmy Iovene, Dr. Dre and Zane Lowe, offering huge incentives to Tesla employees to defect, implementing Apple Pay, now picking up boutique audio plugin companies? It seems like Apple is about to branch out their services in some big and surprising ways.
Dear Mr. Cook,
While you’re at it, please acquire Technics and reissue the 1200. Also Mcintosh Amps because that just makes sense.
-Jeffrey aka Lewdite