Every year, thousands flock to Miami for arguably one of the world’s most talked about electronic music festivals for Ultra Music Festival. Millions tune into their yearly live webstream and enjoy the festivities in front of their computer all across the world. Ultra has expanded their brand and festival to countries all over the world such as Japan, Argentina, and South Korea to name a few. Last year the tickets for 2014’s Miami edition sold out in a matter of seconds.
Since 1999, attendees of all ages have been able to enjoy the festival in Miami. For the first time in its existence, Ultra is installing an age requirement of eighteen years of age to be allowed into the festival. Since the absolute explosion of electronic music, many veterans have been asking for this age requirement. They officially announced the change in festival rules this morning via several social media posts. In their Instagram post, Ultra quoted one statement from newly Ultra Festival Security Director and former Miami Beach Police Chief, Ray Martinez.
“The first step to having fun is feeling safe,” “We have chosen to adopt several new measures during next year’s festival to ensure our event is safe and secure. The first step to preserving the unique atmosphere that Ultra is famous for is to be proactive in attracting the right crowd.”
Ultra Music Festival
Do you think this change will affect the festival environment or hinder ticket sales? Or ultimately be a step in the right direction regarding safety for everyone attending the festival?