As a writer for Run The Trap, I’ve seen some pretty creative ways to release a song. We’ve seen Getter, Kendrick, and Diplo and Cashmere Cat preview their songs in the most epic of fashions. What we haven’t seen here at RTT, is a FREAKING SCAVENGER HUNT.
Ilo Ilo took one of their fans on one of the most EPIC scavenger hunts this past week. A search that lasted over 24 hours left a Brooklyn fan motorcycling through Manhattan, scaling rooftops, sleeping in extravagant hotels and partying with friends. All of this search led to the discovery of a USB stick with an unreleased song and 4 tickets to Output (one of my favorite NYC rooftop clubs) for the night.
The scavenger hunt, which was all captured on the fan’s Instagram account, is out of a movie. It’s best you watch it, in its entirety, for yourself here. The track is also now released and available for streaming below.